LO2: Treatment

The target audience for our radio show is males, C2DE between the ages of 25 - 40. A stereotypical person with these demographics enjoys cutting to other people about football which is why we have made our script very informal and chatty. This would mean that it has a peer to peer mode of address between the presenters. It obviously links to the hobbies and interests of our target audience as they will all like to watch or play football or else they wouldn't be listening to a football station. In terms of people we could get on the show we would want to advertise speaking to either past or present football players or managers. Past players could include people who often present football on TVs such as Ian Wright, Alan Shearer and Gary Lineker. Current players could include Wayne Rooney, Harry Kane and Raheem Sterling. The noises that we use on the show will also appeal to the target audience as they will include noises that can typically be heard at a football match. The backing track will be crowd noises to give it the feel of a football game. The whole feel of the short film is for it to feel like a football game experience. Other noises include whistles, bass being kicked and the post being hit.

The content will attract the audience as they can listen to full-time scores and other peoples opinions when driving/travelling home from games. It will also feature controversial topics such as transfer rumours and news from the week just past as well as score predictions for next weeks fixtures. These topics can be discussed using the social media side of the advertising as well as on the talk show.

To market the show we would make a social media page or use print adverts such as billboards or posters. The social media could help to reach the younger side of the target audience and for print adverts, they can reach everyone whether they are in or outside of the target audience. It can also be advertised at football matches as people in our target audience will be there.

Audience Profile

Mark is a 28-year-old, lower-middle-class assistant manager at a local hotel. He earns around £32,000 a year so he has an average amount of disposable income, most of which is spent on football-related activities like match tickets and travel as he has loved everything about football since he was a child. He spends around £30 a month on football-related activities, not including his annual season ticket to his local football club, which costs him £350 a year. He owns his own car, only a hatchback but it is relatively new. He also has a fiancé, so is saving a lot of his spare money for a wedding.

When he was younger he used to dream of being a professional footballer, he received a football shirt with Alan Shearer's name on the back for his birthday one year and wore it whenever he went to play at his local park. As he grew up he realised he wouldn't make it as a professional footballer; however, he never lost his love for the beautiful game. This is where Onside FM comes in. Mark hasn't spent as much money on football-related activities over the past few months as he is saving money for his wedding, so to keep up to date with all the goings-on in the football world he wants to make sure he is getting his information from a reliable source. He remembers seeing an advert for Onside FM, he remembers how it enticed him to listen to the show, so he decides to tune in.