The target audience for our radio show is males, C2DE between the ages of 25 - 40. A stereotypical person with these demographics enjoys cutting to other people about football which is why we have made our script very informal and chatty. This would mean that it has a peer to peer mode of address between the presenters. It obviously links to the hobbies and interests of our target audience as they will all like to watch or play football or else they wouldn't be listening to a football station. In terms of people we could get on the show we would want to advertise speaking to either past or present football players or managers. Past players could include people who often present football on TVs such as Ian Wright, Alan Shearer and Gary Lineker. Current players could include Wayne Rooney, Harry Kane and Raheem Sterling. The noises that we use on the show will also appeal to the target audience as they will include noises that can typically be heard at a football match. The backing track will be crowd noises to give it the feel of a football game. The whole feel of the short film is for it to feel like a football game experience. Other noises include whistles, bass being kicked and the post being hit.
The content will attract the audience as they can listen to full-time scores and other peoples opinions when driving/travelling home from games. It will also feature controversial topics such as transfer rumours and news from the week just past as well as score predictions for next weeks fixtures. These topics can be discussed using the social media side of the advertising as well as on the talk show.
To market the show we would make a social media page or use print adverts such as billboards or posters. The social media could help to reach the younger side of the target audience and for print adverts, they can reach everyone whether they are in or outside of the target audience. It can also be advertised at football matches as people in our target audience will be there.
Audience Profile
Mark is a 28-year-old, lower-middle-class assistant manager at a local hotel. He earns around £32,000 a year so he has an average amount of disposable income, most of which is spent on football-related activities like match tickets and travel as he has loved everything about football since he was a child. He spends around £30 a month on football-related activities, not including his annual season ticket to his local football club, which costs him £350 a year. He owns his own car, only a hatchback but it is relatively new. He also has a fiancé, so is saving a lot of his spare money for a wedding.
When he was younger he used to dream of being a professional footballer, he received a football shirt with Alan Shearer's name on the back for his birthday one year and wore it whenever he went to play at his local park. As he grew up he realised he wouldn't make it as a professional footballer; however, he never lost his love for the beautiful game. This is where Onside FM comes in. Mark hasn't spent as much money on football-related activities over the past few months as he is saving money for his wedding, so to keep up to date with all the goings-on in the football world he wants to make sure he is getting his information from a reliable source. He remembers seeing an advert for Onside FM, he remembers how it enticed him to listen to the show, so he decides to tune in.
Monday, 4 June 2018
Friday, 1 June 2018
LO4: Evaluation of the Script
The Brief
In total, we wrote two different drafts before we were happy with our script. The main issue with our first draft was how the text was separated. There wasn't enough back and forth conversation between the presenters, each presenter could be talking for around thirty seconds without a break. This ruined the flow of the show and made it hard to listen to so we decided to split the paragraphs up between the presenters as we thought this would keep the listeners' attention more. Secondly we needed to add our news section and our adverts into the script. Our first draft also wasn't formatted correctly and didn't feature any timings, so we corrected this in our second draft.
Our second draft, corrected the paragraphing issues from the first draft, we also formatted it to look like a professional script with timings. However, the news section we added was "unnecessarily long" so we needed to shorten this in our final version. There were also some issues with how some of the "transfer rumours" section was worded which made the script hard to follow and again negatively altered the flow of the show.
In our final version, we corrected the wording of the script and split up the paragraphs more so it flowed well. At this point, the script had been formatted correctly so it looked like a professional script. The final script can be seen below.
You have been asked by local community radio station, Sheffield Live! to create a new and original radio show or drama.
You will create the first 5-10 minutes of the new radio show/ drama and include:
- Presenters/ voice actors
- News bulletin
- Feature/ interview/ narrative
- Jingle/ theme music
- Bedding music/ sound/ effects
- Original advert
- Competition/ social media links
I believe our script successfully met the brief as it followed all the conventions of a traditional sports show, whilst also adding a local twist, making it fit to use on Sheffield Live!. We featured original adverts from companies that are local to the radio station and also from larger companies with the same target demographic as Onside FM. As I have stated in my codes and conventions work my script includes all of the sections included above, meaning it fits with the usual format of a talk radio show.
Several drafts of the script were made to ensure that the final version was as close in quality and format to a professional script as possible. I have included examples of some of the feedback we received on our first draft, below.
In total, we wrote two different drafts before we were happy with our script. The main issue with our first draft was how the text was separated. There wasn't enough back and forth conversation between the presenters, each presenter could be talking for around thirty seconds without a break. This ruined the flow of the show and made it hard to listen to so we decided to split the paragraphs up between the presenters as we thought this would keep the listeners' attention more. Secondly we needed to add our news section and our adverts into the script. Our first draft also wasn't formatted correctly and didn't feature any timings, so we corrected this in our second draft.
Our second draft, corrected the paragraphing issues from the first draft, we also formatted it to look like a professional script with timings. However, the news section we added was "unnecessarily long" so we needed to shorten this in our final version. There were also some issues with how some of the "transfer rumours" section was worded which made the script hard to follow and again negatively altered the flow of the show.
In our final version, we corrected the wording of the script and split up the paragraphs more so it flowed well. At this point, the script had been formatted correctly so it looked like a professional script. The final script can be seen below.
In conclusion, I feel that this final version
of the script fits all the requirements stated in the brief. I feel it is
clearly aimed at our target demographic and caters to them well. We didn't
include a competition/giveaway in our radio script; however, I feel that this
is the only element of the brief we did not complete. Despite this, I feel that
myself and Josh have created a professional looking script that could be used
to create a radio show.
LO3: Production of the script
The script we have written is for a football talk show aimed at 26-40-year-old football fans who seek an intelligent debate on the footballing world. The show features sections devoted to Saturday's results, upcoming fixtures and the latest transfer rumours. The script was written by both myself and Josh. I wrote the introduction, the "today's results" section and the national news section. Josh wrote the "transfer rumours" section and the outro.
The ordering of the show will feel familiar to the audience as it follows a similar schedule to other popular talk/sports radio shows. This gives the listeners a comfortable reassurance as it follows the codes and conventions of its genre. The sections of our programme are divided by music and advertisements that are aimed specifically at the target demographic for Onside FM. This is a crucial convention of this genre of radio broadcast that must be met as if it is not followed it may make listeners feel that Onside FM has not been created to a professional standard which may make them decide not to listen
As I previously mentioned, Onside FM is aimed at football fans between the ages of 26 and 40. They are likely to be from the C2DE categories of the NRS social scale as football is traditionally seen as a working-class sport. The audience is likely to be mostly men, as traditionally, football was seen as a sport for men. Despite this our show will cater to both genders as in a modern society such as ours, we should aim to be as inclusive as possible; especially where football is involved as the female side of the game has grown rapidly in recent years. We chose this target audience because we wanted Onside FM to feature a more refined discussion about football compared to its competitors. We felt that people younger than our assigned target demographic wouldn't be able to relate to our style of broadcasting.
The show features sections devoted to News, Sport and a large discussion section which gauges the listener's opinions on topics that are likely to be of interest to them such as global transfer rumours.
The script was written by both myself and Josh I wrote the first half of the script (Introduction, Today's Results and National News) and Josh wrote the second half (Transfer Rumours, Outro)
The writing in the script is meant to align with the different codes and conventions of the sections for which they compare to. This means that the Transfer rumours discussion section is written in an informal manner, meaning that it gives the impression of the hosts talking to each other in a peer to peer fashion. This relatable tone makes the audience feel more included in the conversation and therefore more likely to join in the discussion online by using the Onside FM Twitter handle (@OnsideFM or #OFMTransfers to get involved with the transfer rumours discussion).
LO2: Production Plan to Support the Writing of the Script & Assets List
Meeting Minutes
04/11/17
Complete treatment documents
11/11/17
Write match analysis and news headlines
18/11/17
Decide what music and adverts to use
25/11/17
Finalise script and add timings
Assets
Referee Whistle: https://www.youtube.com/watch?v=Da_M2crWscM
Crowd Noise: http://www.mediafire.com/file/ni75bfkb9uy5hx0/small+football+crowd+by+FNC.mp3
Ball Kick: https://www.youtube.com/watch?v=E-XcRTSstu8
Blur - Parklife: https://www.youtube.com/watch?v=YSuHrTfcikU
Oasis - Cigarettes & Alcohol: https://www.youtube.com/watch?v=SaeLKhRnkhQ
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