LO2: Conventions

We will leave a pause after every fixture that is read out. This is simply to give the listener time to process the score that was just read out. If we read them out too fast then they will lose track but if they are read out too slow then the flow of the programme will be lost.

Presenter names only really need to be mentioned in the introduction or the show or the jingle to give new listeners a reminder of the name of the show or presenters so they might tune in again.

Below is the running order which we will base the timings of the show on. This will make the sections long enough to fit everything that we want in to the show, but it will still make the show flow nicely.

17:00 - Introduction to show
17:01 - Fixtures, basic score news
17:02 - Song
17:03 - News
17:05 - Transfer rumours
17:07 - Song

The show will mainly consist of dialogue as it is a football talk/discussion show. It will feature a few songs but only short snippets of them. The adverts will also help to break up sections of dialogue that may be too long with out them. This links to the timing section as the flow would be effected negatively without them and will seem to long. This may cause people to get board and change the channel.

The music will fit the target audience for our show, 25-40 year old males C2DE. This includes 90s Alternative and Brit pop. This includes bands such as Oasis and Pulp.

The sound effects that we will be using will be related to the genre of radio show we are making. They will include football noises such as whistles being blown, the crowd cheering, the post being hit and a ball being kicked. 

The Jingle will be "All sports, all the time, OnsideFM stay onside for the latest news". This is both tells the audience the genre of the programme in a catchy way with a saying that can create a brand and be recognised and linked to the station when it is said. The main purpose of the jingle is to be recognisable and create a brand for the station. The rest of jingle will incorporate catchy music that is typical of jingles so that they get stuck in your head and you remember them as well as the relevant football noises such as a final whistle to symbolise the end of the jingle.

The station will have player and manager interviews (pre and post game) as well as gusts that will change every week that are relevant to football or haven in the news e.g. a manager or player that has done something relevant recently. There will also be a phone in feature where fans can give their opinions on current football events. This will make the show more personal to the listeners. 

Our news segment will consist of both sports and regular news as well as local and national news. I feel that it is necessary to include both because the football that will be being discussed on the show will be from all over the country (national) so it will make sense for the station to cover national news as well. However, were normal news has a sports section, as we are a sports radio station we will replace that with a "todays scores" section where a presenter will read out scores from games that have already taken place or are currently taking place from that day. 

The adverts that we have chosen will be relevant to our C2DE, male, 25 - 40 year old target audience. This is obviously because the adverts will be pointless if they don't appeal to the stations target audience. Things that typically appeal to football fans include alcohol, sports wear brands and transport companies. Alcohol as they often have a drink before, during or after a game. These brands could include Fosters, Amstel, Carling, Carlsberg etc. Sports wear brands are popular for men who are in to style and how they look. This is also good as they are often advertised by their favourite stars from their club or from football in general. These include Nike, Adidas and Puma. Transport is important for fans who enjoy travelling to away days or even those who can't drive and need public transport to get places. These include train companies or bus companies including First or Stagecoach.